01 The builder
Part of me loves a good system. How do I do more with less? What's next, and how do I get there first?
Currently open tabs
Everything I'm into right now, one tab each. Yes, across several screens.
Little systems that take the boring jobs off my plate.
If a job is boring and happens twice, I want a robot doing it the third time. More room for the fun part.
[INSERT: the experiment you're most excited about right now]
New AI tools, usually the day they come out.
Some feel like magic. Most get politely closed. The keepers are going into my toolkit.
Why people buy what they buy.
What they want, what they quietly wish for, and the tiny thing that finally gets them to say yes. It's why I love ecommerce: every product page is a little experiment.
Take something with you.
Free, one page
The Winner Check
Running doesn't mean winning. Three checks I run before copying a long-running ad from the Meta Ad Library: read the ad, scroll the brand's page, count the versions.
Coming soon
My toolkit
The AI tools that survived my testing, what I use them for, and the bits that still annoy me.
Want this brain on your brand's ads?
That happens at Peachy Performer, the studio I run. Its site is nearly ready, so for now, just email me.
Email meTwo sides of the same brain
Scroll to switch it on.
02 The maker
The other part wants to make things people feel. A good ad isn't a script. It's a short conversation with someone you've never met.
03 Where they meet
Ecommerce. Who's landing, what are they hoping to find, and what would genuinely make their day better?
Hot takeAI isn't coming for the creative part. It's coming for the boring part. Nobody dreams of uploading ads to Meta. Making the ad? That takes brains.
a lot of brains
Keep a tab open
My newsletter is where I share what's in the lab: the AI tools I'm testing, the experiments that worked, and the ones that got politely closed.
[INSERT: newsletter name and how often it goes out]